Madly is an online destination for cool brides. Our e-boutique stocks accessories and jewelry from established and emerging designers around the world (as well as some epic vintage pieces), putting super cool products in one easy-to-shop place. Our e-styling service curates looks for all of your wedding events, helping you to look like the best (prettiest, coolest, least stressed) bride you can be.

Founder Emily was the original Madly bride. A lifelong lover of fashion (she grew up surrounded by mountains of fashion mags she dubbed “The Archive”), she wanted to walk down the aisle in a look that fit her individual style. Madly Bride was born of her frustration to find pieces that broke the cookie-cutter mold while sitting behind her desk full-time as a lawyer in Manhattan. Now she brings her background in fashion and the arts (plus years of service skills honed as an estate planning attorney for wealthy New York families) to busy brides who want to create a personal look for the big day without the fuss.

You can read about Emily’s wedding from Martha Stewart Weddings here.

for updates and sneak peeks!